By Frankie Jay
You had me at Snickerdoodle. Plus Double Chocolate Chunk, Peanut Butter Chip, Oatmeal Raisin, M&M and ... vegan gluten-free Chocolate Chip.
This is a bit of an ode to the late night savior of students, late night workers, late night party-ers, parents of young children and adults with the munchies.
Insomnia Cookies is one of those unsung workhorse small businesses, that fulfills a (sugary) need and is a brilliant marketing idea..whichever way you look at it. Started 2003 by student, Seth Berkowitz in a UPenn college dorm, these baked suckers have been consistently good.
That one can order freshly made cookies, brownies, cookie cakes (a "cookiewich"), even cold milk to be delivered to you up until 3am (yes folks that's 3am), 7 days a week is genius. Plus depending on level of desperation, you can track your order online. So simple. So delicious. This is truly something that can only happen in America where service, quality ingredients, delivery and a national sweet tooth is par for the course. But are they any good? The answer is a resounding yes. Proof below.
Before:
Insomnia Chocolate Chip Brownies at the beginning. Image: Insomnia Cookies
After:
(I paused only to gulp some air and take a photo.)
Insomnia Chocolate Chip Brownies at the end. Image: Frankie Jay
Insomnia Cookies still retain their college connections, but also sell in multiple city locations across the USA (think CT, DC, DE, MA, MD, NH, NJ, NY, and VT: 90 stores and growing). Some stores are merely a hole in the wall in size, yet still manage to catch not your eye but rather your nostrils, as the smell of warm freshly baked resting cookies is gently re-directed onto the sidewalk. A naughty yet highly satisfying tactic.
Rogues gallery. Image: Insomnia Cookies
So go on. When you feel yourself flagging in energy in the afternoon; or want something warm and delicious to arrive in a discreet pizza-like package on your doorstep, don't forget to give your old fave Insomnia Cookies a call.
Insomnia Chocolate Chunk cookie
